Frank Guia is a Venezuelan multi-disciplinary designer and photographer with ten years of experience in visual communications. He is currently working on service design at FJORD, a design and innovation studio within Accenture.
1 / 15LYRA by ROCKROSE
Brand Identity
Role — Sr. Art Director, King & Partners
2 / 15Lyra is a luxury rental building in Hudson Yards, named after a small star constellation
3 / 15The identity is airy and bright, inspired by wraparound views of the sky
4 / 15Brand color palette
5 / 15Lyra is a luxury rental building in Hudson Yards, named after a small star constellation
6 / 15Typography system in use
7 / 15Building signage
8 / 15Color gradient application for print
9 / 15Brand application in print
10 / 15Printed brand elements
11 / 15Logo and wordmark window application
12 / 15Floor lighting using logomark
13 / 15Out-of-home advertising
14 / 15Sophisticated, simple, and light typography system
15 / 15Enamel pin with logomark and packaging