The Studio of
Frank Guia

Art Director & Photographer

Frank is based in San Francisco, building brands and crafting compelling visual narratives for start-ups and growing companies. His focus lies on brand identity, art direction, strategy, and packaging. Selected work below.

Flint and Tinder

Brand Identity, Photography

2018

Flint and Tinder is a menswear company founded in 2013 and relaunched by Huckberry with a new brand identity. All products are made in the USA and the brand is American through and through.

Startsure

Brand Identity, Digital Product

2018

StartSure is a start-up in New York focused on assisting small businesses and growing companies with insurance services. Confidential until launch.

Proclamation Goods

Creative Direction

2017

Fully integrated creative services for San Francisco based start-up focusing on consumer goods within the food industry. Confidential until launch.

Allume

Brand Identity

2017

Pronounced "ah-loom", Allume is a women's fashion styling service started in San Francisco with a brand identity that reflects the friendly and service-oriented nature of the company.

Trumaker & Co.

Creative Direction

2017

Trumaker & Co. focuses on creating Made-to-Measure clothing for men, offering a variety of services designed to create a unique experience for customers nationwide.

Proof

Brand Identity, Art Direction

2016

Proof is a technical men's clothing brand originally based in New York, designed for the urban commuter with outdoor tendencies. Repositioned and relaunched in 2017 with a new visual identity system that reflects the product story.

Bonobos

Print Catalog Design

2015

Design lead for Bonobos direct-mail seasonal (almost monthly) catalogs, which are primary driver of customer acquisition. The distribution list in some instances totaled over a million homes.

Maide Golf

Art Direction

2015

Art Director role for Maide Golf, the in-house golf brand by Bonobos. Led all creative marketing efforts, which included art direction for multiple photo shoots, designing a newsprint lookbook, and executing a variety of visual assets for all distribution channels.

Wes Anderson Party

Personal Project

2017

Printed invitations to a Wes Anderson themed party during the 2017 Holidays. It was simply more interesting than a traditional ugly weater party. So, why not go all out with mailed invitations?

About

If Frank were here, he'd tell you that he loves his job. The freelance lifestyle isn't always easy but it's full of valuable lessons. It has provided the freedom to choose projects, pick which skills to strengthen, and ultimately do the work that is most fulfilling.

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creative services

Visual Identity
Concept Development
Art Direction
Editorial Design
Packaging Design
Print Production
Website Design
Mobile Design
Signage
Illustration

Lifestyle Photography
In-Studio Photography
Photo Post-Production (Capture One)
Photo Retouching