The Studio of
Frank Guia

Welcome

Frank is a multi-disciplinary designer based in New York, currently working as a Sr. Art Director at King & Partners. Previously, he worked as a freelancer in San Francisco for three years.

His focus lies on brand identity, art direction, strategy, and photography.
Select work below.

Flint and Tinder

Brand Identity, Photography 2018
Flint and Tinder is a menswear company founded in 2013 and relaunched by Huckberry with a new brand identity. All products are made in the USA and the brand is American through and through.

Mya Systems

Brand Identity, Digital Product 2017
Mya Systems is the creator of a recruiting chatbot named Mya. The goal of this project was to design a visual representation that felt human and approachable since AI can be an intimidating thing for some folks.

Trumaker & Co.

Creative Direction 2017
Trumaker & Co. focuses on creating Made-to-Measure clothing for men, offering a variety of services designed to create a unique experience for customers nationwide.

Startsure

Brand Identity, Digital Product 2018
StartSure is a start-up in New York focused on assisting small businesses and growing companies with insurance services. Confidential until launch.

Museum of Street Art

Editorial Design, Print Production 2017
Book designed in collaboration with Ben Stein (not the economist) with the purpose of bringing to life the extensive collection of art found in the East Village neighborhood of New York. Street art pieces were photographed during a 24-hour period, starting at midnight.

Allume

Brand Identity 2017
Pronounced "ah-loom", Allume is a women's fashion styling service started in San Francisco with a brand identity that reflects the friendly and service-oriented nature of the company.

Proof

Brand Identity, Art Direction 2016
Proof is a technical men's clothing brand originally based in New York, designed for the urban commuter with outdoor tendencies. Repositioned and relaunched in 2017 with a new visual identity system that reflects the product story.

Bonobos

Print Catalog Design 2016
Design lead for Bonobos direct-mail seasonal (almost monthly) catalogs, which are primary driver of customer acquisition. The distribution list in some instances totaled over a million homes.

Maide Golf

Art Direction 2015
Art Director role for Maide Golf, the in-house golf brand by Bonobos. Led all creative marketing efforts, which included art direction for multiple photo shoots, designing a newsprint lookbook, and executing a variety of visual assets for all distribution channels.

Logos

Visual Design 2018
Collection of a variety of logos developed over the past few years, ranging a wide spectrum of industries and company sizes.

Proclamation Goods

Creative Direction 2017
Fully integrated creative services for San Francisco based start-up focusing on consumer goods within the food industry. Confidential until launch.

Wes Anderson Party

Personal Project 2017
Printed invitations to a Wes Anderson themed party during the 2017 Holidays. It was simply more interesting than a traditional ugly weater party. So, why not go all out with mailed invitations?

About

Frank is a Venezuelan-born East Coaster who briefly lived in the Bay Area for three years. He is driven to create visual communications that promote ideas with a positive impact on society.

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