The Studio of
Frank Guia

Art Director &

Frank is a multi-disciplinary designer based in San Francisco, building brands and crafting compelling visual narratives for start-ups and growing companies. His focus lies on brand identity, art direction, strategy, and photography. Select work below.

Flint and Tinder

Brand Identity, Photography


Flint and Tinder is a menswear company founded in 2013 and relaunched by Huckberry with a new brand identity. All products are made in the USA and the brand is American through and through.


Brand Identity, Digital Product


StartSure is a start-up in New York focused on assisting small businesses and growing companies with insurance services. Confidential until launch.

Mya Systems

Brand Identity, Digital Product


Mya Systems is the creator of a recruiting chatbot named Mya. The goal of this project was to design a visual representation that felt human and approachable since AI can be an intimidating thing for some folks.

Proclamation Goods

Creative Direction


Fully integrated creative services for San Francisco based start-up focusing on consumer goods within the food industry. Confidential until launch.

Trumaker & Co.

Creative Direction


Trumaker & Co. focuses on creating Made-to-Measure clothing for men, offering a variety of services designed to create a unique experience for customers nationwide.


Brand Identity


Pronounced "ah-loom", Allume is a women's fashion styling service started in San Francisco with a brand identity that reflects the friendly and service-oriented nature of the company.


Brand Identity, Art Direction


Proof is a technical men's clothing brand originally based in New York, designed for the urban commuter with outdoor tendencies. Repositioned and relaunched in 2017 with a new visual identity system that reflects the product story.


Print Catalog Design


Design lead for Bonobos direct-mail seasonal (almost monthly) catalogs, which are primary driver of customer acquisition. The distribution list in some instances totaled over a million homes.

Maide Golf

Art Direction


Art Director role for Maide Golf, the in-house golf brand by Bonobos. Led all creative marketing efforts, which included art direction for multiple photo shoots, designing a newsprint lookbook, and executing a variety of visual assets for all distribution channels.

Wes Anderson Party

Personal Project


Printed invitations to a Wes Anderson themed party during the 2017 Holidays. It was simply more interesting than a traditional ugly weater party. So, why not go all out with mailed invitations?


Visual Identity
Concept Development
Art Direction
Editorial Design
Packaging Design
Print Production
Website Design
Mobile Design

Lifestyle Photography
In-Studio Photography
Photo Post-Production (Capture One)
Photo Retouching

Select Clients


If Frank were here, he'd tell you that he loves his job. The freelance lifestyle isn't always easy but it's full of valuable lessons. It has provided the freedom to choose projects, pick which skills to strengthen, and ultimately do the work that is most fulfilling.

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