Frank Guia is a Venezuelan multi-disciplinary designer and photographer with ten years of experience in visual communications. He is currently working on service design at FJORD, a design and innovation studio within Accenture.
1 / 13PROCLAMATION GOODS CO.
Brand Identity, Art Direction, Digital
Role — In-house consultant
2 / 13A cookware start-up dedicated to decluttering kitchen space with a minimalist approach.
3 / 13Logomark — the dinner bell calls people to gather for a meal after a day's work.
4 / 13Designed for people who buy organic, responsibly-sourced ingredients. Visually alluding to old farms, the brand has a clean application to convery a modern approach to innovative cookware.
5 / 13Out of home advertising, pasteboards.
6 / 13Three well-crafted and innovative pieces can be used to cook a wide variety of cuisines, all while helping the environment and promoting social responsibility.
7 / 13Product cards.
8 / 13The products are designed, painstakingly sourced, and manufactured in the USA.
9 / 13Brand color palette and typography.
10 / 13Product photography.
11 / 13Packaging and labels.
12 / 13Homepage of desktop website.
13 / 13Out of home advertising, pasteboards.