Frank Guia

Frank Guía is a multi-disciplinary designer based in

Brooklyn

, currently working as a

Sr. Art Director

at

King & Partners

.

His focus lies on brand identity & strategy, digital product, content direction, and photography.
Select work below.

Todd Snyder NY
Print Catalog Design 2019
Todd Snyder NY is the eponymous clothing line of Todd Snyder, named one of GQ’s Best New Menswear Designers. The company makes effortless everyday luxuries for the modern gentleman.
Tasc Performance
Digital Product 2019
Tasc Performance is a clothing brand based in New-Orleans, offering clothes made sustainably from bamboo and other natural fabrics. They asked King & Partners to strategize, design, and build an entirely new eCom experience.
Dear Cleo
Brand Identity, Content Art Direction 2019

Dear Cleo is an occasion-wear brand positioned for youthful, modern bridal parties, offering dresses made from recycled yarns.

At King & Partners, we worked on everything from strategy and positioning, to naming and branding. We then created photo and video content, and finally launched their eCommerce site on Shopify Plus.
Villatel
Brand Identity, Digital Art Direction 2019
Villatel is an Orlando-based company offering luxury vacation rental homes with the service and consistency of a hotel. At King & Partners, we worked with the founders from the positioning and naming process all the way through website launch.
Huckberry
Design Direction, Photography 2018
Huckberry is an independent online retailer and magazine for those who love adventure. In the past few years, Huckberry has invested in acquiring defunct companies to re-launch. I worked in updating the brand identities for these private label brands.
Mya Systems
Brand Identity, Digital Product 2017
Mya Systems is the creator of a recruiting chatbot named Mya. The goal of this project was to design a visual representation that felt human and approachable since AI can be an intimidating thing for some folks.
Trumaker & Co.
Creative Direction 2017
Trumaker & Co. focuses on creating Made-to-Measure clothing for men, offering a variety of services designed to create a unique experience for customers nationwide.
Bonobos
Print Catalog Design 2016
Design lead for Bonobos direct-mail seasonal (almost monthly) catalogs, which are primary driver of customer acquisition. The distribution list in some instances totaled over a million homes.
Logos
Graphic Design Ongoing
Collection of a variety of logos developed over the past few years, ranging a wide spectrum of industries and company sizes.
Wes Anderson Party
Personal Project 2017
Printed invitations to a Wes Anderson themed party during the 2017 Holidays. It was simply more interesting than a traditional ugly weater party. So, why not go all out with mailed invitations?

About

Frank

I'm Francisco and I was born in Caracas, Venezuela — most folks call me Frank. I focus on understanding commercial challenges and aligning them with visual communications to meet long-term goals. With a strong grasp of cultural trends and social issues, I’m driven to tell compelling stories that resonate with their audiences.

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