Frank Guia

Welcome, I'm Frank Guia.

I work in visual communications because of the power it has to inspire people, change cultural trends, and do good. I'm based in

Brooklyn

, currently working as a

Sr. Art Director

at

King & Partners

.

My focus lies on brand identity & strategy, digital product, content direction, and photography. Select case studies below.

Todd Snyder NY

Print
Todd Snyder NY is the eponymous clothing line of Todd Snyder, named one of GQ’s Best New Menswear Designers. The company makes effortless everyday luxuries for the modern gentleman.

Cobble Thrill

Photo, Digital
Developed to stay sane during the coronavirus outbreak that reached New York City in 2020 and held the city still for months.

Proclamation Goods

Brand, Art Direction
Proclamation Goods is a cookware start-up dedicated to decluttering kitchen space with a minimalist approach. Three well-crafted and innovative pieces can be used to cook a wide variety of cuisines, all while helping the environment and promoting social responsibility.

Tasc Performance

Digital
Tasc Performance is a clothing brand based in New-Orleans, offering clothes made sustainably from bamboo and other natural fabrics. They asked King & Partners to strategize, design, and build an entirely new eCom experience.

Dear Cleo

Brand, Art Direction
Dear Cleo is an occasion-wear brand positioned for youthful, modern bridal parties, offering dresses made from recycled yarns.

Villatel

Brand, Art Direction
Villatel is an Orlando-based company offering luxury vacation rental homes with the service and consistency of a hotel. At King & Partners, we worked with the founders from the positioning and naming process all the way through website launch.

Flint & Tinder

Brand, Photo, Retail
Brand refresh done while working in-house at Huckberry, an independent online retailer and magazine for those who love adventure. The new brand identity emphasizes American-made quality and heritage-inspired products.

Mya Systems

Brand, Digital
Mya Systems is the creator of a recruiting chatbot named Mya. The goal of this project was to design a visual representation that felt human and approachable since AI can be an intimidating thing for some folks.

Trumaker & Co.

Brand, Photo
Trumaker & Co. focuses on creating Made-to-Measure clothing for men, offering a variety of services designed to create a unique experience for customers nationwide.

Bonobos

Print, Art Direction
Design lead for Bonobos direct-mail seasonal (almost monthly) catalogs, which are primary driver of customer acquisition. The distribution list in some instances totaled over a million homes.

Proof

Brand, Photo
Brand identity refresh for Proof, a clothing company whose products were re-launched by Huckberry in 2017.

Wes Anderson Party

Print
Printed invitations to a Wes Anderson themed party during the 2017 Holidays. It was simply more interesting than a traditional ugly weater party. So, why not go all out with mailed invitations?

Photography

Personal Work
Photos of travel, people, commercial projects, and more. Some personal, some commissioned.

I'm

Francisco

, a Venezuelan-born creator with an appetite for attention and burritos — my friends call me

Frank.

I focus on understanding commercial challenges and aligning them with visual communications to meet long-term goals. With a strong grasp of cultural trends and social issues, I’m driven to tell compelling stories that resonate with their audiences.

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