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BLUE CROSS BLUE SHIELD Service Design

2022

BCBSMA partnered with Accenture’s Experience, Strategy, and Technology Practices to activate an Experience Transformation, putting the member at the center of everything. Along with research and service design, I designed and coded a microsite to centralize all client deliverables.
Role: Visual Design Assc. Manager, Accenture

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Jenner Inn Identity, Content

Coming Soon

Coming Soon — The Jenner Inn is a unique Country Inn on the Northern California Sonoma Coast near Sonoma Wine Country and on the Mouth of Russian River.

SALUTAY WINE CLUB Digital

2021

Salutay Wine Club is an LA-based subscription service for organic wines, founded by award-winning sommelier Taylor Grant. Website design by Frank Guia and development by Jibin Mathew.
Role: Freelance Designer

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Twoflower Cafe Identity, Print, Digital

2021

Twoflower Café is a restaurant and bar located in Great Barrington, MA — a town at the southern end of Berkshire country.
Role: Freelance Designer

Lyra by Rockrose Identity

2021

Lyra is a luxury rental building located in the Hudson Yards neighborhood of Manhattan. I brought to life the chosen name and concept through a modern visual identity that reflects the building's vast views of the skyline.
Role: Sr. Art Director at King & Partners

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Cobble Thrill Digital, Photo

2020

Ongoing personal project dedicated to maintaining a photographic record of the Cobble Hill neighborhood of Brooklyn. Started during the COVID-19 pandemic to capture the once-in-a-lifetime effects on New York City.

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Hodinkee Campaign

2020

On-set and campaign art direction for the launch of Hodinkee's limited-edition Eight-Day Travel Clock. Hodinkee sold out all inventory within a day of release.
Role: Sr. Art Director at King & Partners

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Todd Snyder NY Print, Art Direction

2019-2021

Complete overhaul and redesign of Todd Snyder's direct mail catalogs — including a new design system, positioning, and content strategy. Frank designed over 20 unique catalogs from 2019 to 2021.
Role: Sr. Art Director at King & Partners

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Dear Cleo Identity, Print, Art Direction

2019

An occasion-wear brand for youthful, modern bridal parties, offering dresses made from recycled yarns. The name and brand identity is inspired by handwritten notes and the personalized nature of wedding invitations sent to bridesmaids.
Role: Sr. Art Director at King & Partners

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Proclamation Goods Co. Identity

2018

Worked closely with start-up founders, from naming to launch, on creating a brand dedicated to decluttering kitchen space with a minimalist approach. Designed for people who value craftsmanship, quality ingredients, and thoughtful food preparation.
Role: Freelance Art Director

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Huckberry Identity, Art Direction, Retail

2018

Led brand design, art direction, packaging design, and content creation for three white label brands owned by Huckberry, an independent online retailer and magazine for those who love adventure.
Role: Art Director, In-House Brands at Huckberry

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The Wes Anderson Party Personal

2018

The Wes Anderson Party was a personal project born out of exhaustion of typical holiday sweater parties. My group of friends organized the event, mailed printed invitations, and set up a professional photo booth.
Role: Member of Party Planning Committee & Participant

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ACCENTURE SONG Portraits

2022

Updated portraits for the New York Design team at Accenture Song. The art direction reflects the agency's new visual identity using gradients.

KING & PARTNERS Photo

2020

Photography of K&P's new office space.

WALDHAUS FLIMS Art Direction

2020

On-location art direction for winter content shoot at Waldhaus Flims, a wellness resort located in the Swiss Alps. Photography by Brandon Schulman.
Role: Sr. Art Director at King & Partners

FLINT & TINDER Art Direction, Photo

2018

Campaign shoot to update all photo assets used across the online store and social media platforms.
Role: Art Director, In-House Brands at Huckberry

PROOF Art Direction, Photo

2018

Campaign shoot to update all photo assets used across the online store and social media platforms.
Role: Art Director, In-House Brands at Huckberry

TRUMAKER & CO Art Direction, Photo

2017

2-day shoot for Fall 2017 seasonal campaign assets.
Role: freelance photographer

TRUMAKER & CO Art Direction, Photo

2017

2-day shoot for Trumaker Denim launch imagery.
Role: freelance photographer

BLUESMART Photo

2017

Photography for marketing and social media content.
Role: freelance photographer