Dear Cleo
Agency —King & Partners
An occasion-wear brand for youthful, modern bridal parties, offering dresses made from recycled yarns.
Services —
Brand Identity, Content, Digital, Packaging
What We Did at KING & PARTNERS
I designed the brand identity to reflect a modern service in an outdated space. Thoughtful packaging design brings the brand to life with a personal touch.
Personalized Elegance
The name and brand identity is inspired by handwritten notes and the personalized nature of wedding invitations sent to bridesmaids.
Digital Experience
My colleague Dan Lu designed a digital product that facilitates the experience for bridal parties — optimizing an otherwise clunky process.
Content Art Direction
I provided art direction for photo and video assets to create beautiful, multi-channel content for the brand's launch.
On Location in Bridgehampton, NY
Our team led creative direction for capturing still and motion photography in a private home that felt like a sophisticated event venue.
