Frank Guia

Orlando-based Villatel offers family vacation rental homes with the services and consistency of a hotel.

Services —
Brand Identity, Art Direction, Illustration
Custom Wordmark

I designed a custom script for Villatel, intended to give it a unique visual identity that sets itself apart from other brands, which typically use sans-serif modernist styles. The playfulness of the wordmark comes from its angle and also highlights a personal touch through the underline — mimicking a signature.

Villa + Hotel = Villatel

The Villatel name is simple, fun, and practical — embodying the key elements of brand positioning and visual identity. Using bright colors and a custom wordmark, the brand comes to life in a unique way that feels personalized.

Art Direction + Content Shoot

Our team at King & Partners provided creative direction during an on-location shoot in Orlando, FL over two days. We captured still and motion photography for various Villatel properties. As the on-set Art Director, I was responsible for the shot list, producing visually cohesive assets, and making a final selection to present to the client.

Still Photography: Brandon Schulman
motion Photography: Michael Canzoniero
Prduction: Bungalow Entertainment
Behind The Scenes