Frank Guia

Mya Systems

is the creator of a recruiting chatbot named Mya, short for "My Assistant," which provides administrative and CRM support.

Services —
Brand Identity, Digital Product, Illustration

Revisiting the Past to Interpret the Future

The future is now. To interpret a futuristic tool, such as a chatbot recruiter, we re-visited a time when people obsessed about the future and what it would bring. Drawing inspiration from the space race, the Mya identity evoked the hope and optimism of the 1960s by borrowing visual elements from the era.

Color Dynamics

The color system is meant to be the central pillar of the visual identity. It's bright, playful, and specifically evocative of a time period. Illustrations and all other brand elements are centered around the color dynamics.