Frank Guia



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Casa Dragones
Tequila

Agency —
King & Partners

A small batch tequila producer with a passion for crafting exceptional sipping tequila, one bottle at a time.

Services —
Digital Product, Art Direction
The Inspiration

We designed an updated visual framework that reflects key elements of the Casa Dragones brand — its rich history, the town of San Miguel de Allende, and a meticulous attention to detail.

Handwritten elements represent the attention to detail that each bottle recieves.
Textured backgrounds visually create a sense of heritage, communitating the brand's rich history.
Handwritten elements represent the attention to detail that each bottle recieves.
The town of San Miguel de Allende in Mexico is central to the visual story-telling across brand communications.
Bridging Packaging & Digital

The blue Casa Dragones box and tequila bottle are the most recognizeable brand assets. We brought them to life by creating a design system using packaging elements.

A Content Hub

We created The Sip, a space to showcase countless stories featuring people like Oprah and Thomas Keller. It also features cocktail recipes, tequila pairings, interviews, and more.