Authentic New York Design
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In 2022, Accenture Interactive was renamed Accenture Song. A new visual identity was rolled out for the consolidated brand that includes pastel neon gradients.

I was asked to shoot headshots for the Design New York team, which were lit using colors from the new brand palette to mimic the brand gradients.

HODINKEE is the foremost destination for all things in the world of horology, making watches and information about them accessible to all.⁽¹⁾

Our team at King & Partners directed, shot, and produced campaign content for the first HODINKEE-branded product — the limited-edition Eight-Day Travel Clock.

1-DAY SHOOT

To capture the compact luxury and features of the travel clock, we partnered with motion and still photographer Harrison Boyce. Our team produced a one-day shoot at Troutbeck, a hotel in Amenia, NY.

SOLD OUT IN 24 HOURS

I led the team at King & Partners that created all the visual assets used by HODINKEE to launch the product across digital, social, and campaign channels.

ON-SET ART DIRECTION

As Sr. Art Director for the agency, I prepped art direction documents and worked closely with the photographer on-set to deliver visually consistent assets.

SHOT LIST

I created a detailed "shoot bible" with specific guidelines on what shots to get, the aspect ratios necessary, and how they fit into broader visual narrative.

CONTROVERSY

Unexpectedly, there was an uproar around the Travel Clock due to isses with the product uncovered by Hodinkee's loyal fanbase.

You can read the response letter written by a Hodinkee staffer here.

STELLAR VIEWS

Located in the Hudson Yards neighborhood of Manhattan, Lyra is a luxury residential high-rise building named after the star constellation.

BRAND IDENTITY

Developer Rockrose partnered with King & Partners to craft a unique and sophisticated brand identity. Inpired by breathtaking views, the visual language mimics the sky's rich blue gradients during both day and night.

APPLICATIONS

We provided comprehensive guidance on how the brand system can be used across different media — print, digital, and physical environments.

The eponymous clothing line of Todd Snyder, named one of GQ’s Best New Menswear Designers.

Our team at King & Parners set out to establish the Todd Snyder NY brand as the leading source for men's lifestyle and style advice. We broadened the catalog to include editorial content beyond men's fashion.

UPDATED DESIGN LANGUAGE

I created a universal design system that works with the existing brand, while elevating the catalogs to feel more editorial and refined. The system struck the balance of working well on its own while also taking a backseat in bold product stories.

A PERSONAL TOUCH

Todd Snyder is the person behind-the-scenes, the one making the magic happen. Therefore, it made sense to have him guide readers through each catalog. Every issue opens with a letter from Todd discussing the latest trends, places to visit, things to eat, music to enjoy, and much more.

CONTENT DIFFERENTIATION

Almost every major brand is using direct-mail catalogs to reach new and existing customers. How do we set Todd Snyder apart from the rest?

A table of contents. The opening spread of each catalog lets readers see the wide variety of featured stories, style advice, and products ahead. It indicates that each issue is not the same, which creates excitement and loyalty from readers.

"CURATED BY" SECTION

To offer content beyond fashion, we created the Curated By section, featuring interviews with real people. Each catalog highlights a different person — ranging from Dan Kluger, a well-known NYC chef, to Miles Chamley-Watson, a U.S. Olympic fencer.

ART DIRECTION FOR UNIQUE SECTIONS

With distinctive product stories and long-form interviews, some sections within each catalog were designed to have a design style of their own. We developed special designs tailored for those stories, closely matching the images and product narratives.

FLINT & TINDER

An American-made clothing company focused on high-quality, practical goods designed with a heritage aspiration.

POP-UP SHOP

As part of the Huckberry in-house team, I was tasked with leading the retail experience for Flint & Tinder. I worked with the merchandising team to organize and style the space on a prominent storefront in San Francisco.

PROOF

A technical men's clothing brand originally based in New York. I partnered with Huckberry to relaunch the brand in 2017 with a new visual identity system.

WELLEN SURF

Founded in 2007 originally as a surfboard brand, Wellen Surf has since evolved into a premium beach lifestyle brand. I led the brand identity re-design for Huckberry's relaunch in 2019.

ART DIRECTOR & DESIGNER

I was tapped to replace Tim McCarthy as art director for Maide Golf, the in-house golf brand by Bonobos.

As the lead designer, I led all creative marketing efforts, which included art direction for multiple photo shoots, designing a newsprint lookbook, and executing a variety of visual assets for all distribution channels.

NEWSPRINT LOOKBOOK

Post-production for the shoot included review of over 10,000 images shot as well as some of the retouching workload. When upper management saw the images, it pushed for a physical lookbook. Designed under a tight timeline, the newsprint catalog was meant for wholesale distribution.