Frank Guia

Orlando-based

Villatel

offers vacation rental homes with the services and consistency of a hotel.

Services —
Brand Identity, Art Direction, Illustration

Custom Wordmark

I designed a custom script for Villatel, intended to give it a unique visual identity that sets itself apart from other brands, which typically use sans-serif modernist styles. The playfulness of the wordmark comes from its angle and also highlights a personal touch through the underline — mimicking a signature.