Tracksmith is brand based in Boston, MA that crafts performance running apparel, inspiring publications and distinct experiences that allow runners to indulge in the sport’s rich culture. I was comissioned to design the iconic Cross Country arrow for a t-shirt.
I conducted some research and a thorough exploration of Cross Country arrows for this project. The brand maintains a heritage aesthetic alluding to 60's American sports equipment. I maintained this visual style by adding a stamp effect to the illustration. In the end, Tracksmith chose to move forward with a simple arrow—a decision I can't disgree with.