T-shirt Design Illustration for Tracksmith

Tracksmith is brand based in Boston, MA that crafts performance running apparel, inspiring publications and distinct experiences that allow runners to indulge in the sport’s rich culture. I was comissioned to design the iconic Cross Country arrow for a t-shirt.

Exploration & Execution

I conducted some research and a thorough exploration of Cross Country arrows for this project. The brand maintains a heritage aesthetic alluding to 60's American sports equipment. I maintained this visual style by adding a stamp effect to the illustration. In the end, Tracksmith chose to move forward with a simple arrow—a decision I can't disgree with.