The Studio of
Frank Guia


StartSure is a New York start-up focused on providing workplace insurance services to small business owners and start-ups, specially those who work in shared office spaces.

Services —
Brand Identity, Digital Product

Exploration & Development

The initial design strategy exploration included any and all itemsrelated to start-ups, insurance, safety, etc. This included the letter "S", shields, building blocks, overlapping elements, money, and more. For the final direction , the client chose the shield combined with the side of a building.