The Studio of
Frank Guia

Brand Identity

Pronounced "ah-loom", Allume is a women's fashion styling service started in San Francisco. I worked closely with the founder and CEO, Mauria Finley, to create a visual identity and website. After a thorough research and exploration process, we landed on a visual direction that reflected the core values of the brand. We developed detailed brand guidelines for both digital and print assets, as well as a launchable website with ground-level interactions and information.

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