The Studio of Frank Guia

Spring '17 Collection Lookbook

For Spring '17, the folks at Trumaker decided to test a digital lookbook. The digital marketing team sent it out to customers and prospects via e-mail. Given a tight budget, the photo shoot for the Spring '17 collection was simple and focused on product. We shot in two different locations in Northern California, over the course of two days. I photographed, retouched, and designed all aspects of the lookbook.

This project proved to be a successful way to showcase the collection. All with very limited marketing dollars. For Outfitters, the Trumaker sales force, the lookbook was a valuable tool. It added an extra layer of intrigue they had lacked in the past.

View Lookbook