The Studio of
Frank Guia

36 Hours in
Trumaker Denim

San Francisco-based made-to-measure menswear brand, Trumaker, began selling denim online for the first time on July '17. I was tasked with leading the concept, shooting and retouching final image selects, designing a landing page, and providing assets for social media and e-mail marketing.

Visit Landing Page

On-Location Photography

We shot a number of hypothetical activities that would cover the range of 36 hours, starting on a Friday morning. Getting up, getting ready for work, commuting, picking up breakfast, the office, etc.

Trumaker launched three different colors of denim, so we allocated "12 hours" of activities to each one. This meant styling a broad range of looks from casual to business in order to cover every setting portrayed in the story.