The public relations team requested an untraditional invitation that would jump out amongst the hundreds of invites editors and members of the press receive every year from menswear brands. It was inspired by the Bonobos collection's blend of old British prep and rock influences. The record concept served as a preview for the musical theme of the event and collection.
This invitation was designed to mimic a 7" vinyl record. The record sleeve was letter-pressed in three colors on 110lb. Pearl lettra, and then die cut and assembled. The record was printed on 236lb. Ebony Colorpan, and then die cut to fit into the sleeve.
For the event, Bonobos partnered with punk/jazz duo The Mattson 2, who performed live throughout the night. Over 200 invites were sent to members of the press ranging from Conde Nast, Hearst, WSJ, and Complex.