Maide Golf
Art Director role for Maide Golf, the in-house golf brand by Bonobos. Led all creative marketing efforts, which included art direction for multiple photo shoots, designing a newsprint lookbook, and executing a variety of visual assets for all distribution channels.
Services —
Art Direction, Production
On-Location Photography
To create visual assets for the 2016 marketing calendar, the shoot took place during three days in Boca Grande, FL at The Gasparilla Inn & Club.
Photographer — Weston Wells
Brand Manager — Ben Wescoe
Stylist — Mac Huelster
Post-Production & Newsprint Lookbook
Post-production for the shoot included review of over 10,000 images shot as well as some of the retouching workload. When upper management saw the images, it pushed for a physical lookbook. Designed under a tight timeline, the newsprint catalog was meant for wholesale distribution.
Copywriter — Dennis Blanco
